Groove
Founding partner & CEO, Brazilian operations
Alongside Mike Filsaime, John Cornetta and Matt Seralta.
About apxlbs
Mente de gringo. Alma brasileira.
apxlbs is an AI lab run by Rodrigo Teixeira. We fix how a business sells, delivers and gets paid, then build the custom operating system that keeps it fixed.
Founder
Trained in the American school of direct response
Rodrigo Teixeira has spent 16 years in direct-response marketing, sales funnels, copywriting, launches and digital sales, trained in the American philosophy of marketing. He was CEO of Groove in Brazil for three years and founded Grupo DBTX.
In January 2026 he started building with AI full-time: his own products first, then client systems. By September two companies had brought him in. One bought the custom software he prototyped for them and hired him as marketing director. The other came for consulting and ended up with a custom operating system.
apxlbs is the service side of that work: testing the frontier of what AI makes possible, using it ourselves first, then building it for clients, teaching it, or running it alongside them.
- 16
- years in direct response
- 3
- years as CEO, Groove Brazil
- 10
- live systems shipped in 2026
- 2
- countries with client systems in production
Track record
Sixteen years in the room with the people who wrote the playbook
Before apxlbs, Rodrigo ran Groove's operation in Brazil, ran operations for Six Pack Shortcuts Brasil, and shared stages and studios with the names behind modern direct response.
Six Pack Shortcuts
Director of Operations
Mike Chang Fitness Brasil, the Brazilian arm of Six Pack Shortcuts.
Digital Marketing Revolution
On screen in the film
With Jay Abraham, Mike Filsaime, Jon Benson, Perry Belcher and Alex Hormozi.
ClickFunnels
Guest on ClickFunnels' podcast
“How To Take Your Product International”, hosted by Dave Woodward.
The standard
Apex is not a moment. It is a standard.
01
One person, end to end
The person who scopes your system is the person who builds it. No account managers, no junior team.
02
Every asset earns its place
It creates demand, converts demand, removes friction, or makes the owner smarter. Otherwise it goes.
03
Test on ourselves first
Our own products are where we try what AI makes possible, before it touches a client's operation.
Direct line
Talk to Rodrigo, not a sales team
Next step
Show us how your business runs. We'll show you the system.
We take two Blueprint Sprints a month. Rodrigo reads every application and replies within two business days.