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Products · proprietary IP

Ten systems we built so owners don't have to rent them.

Each one started as a client build we believed should exist as owned infrastructure. We productize what we use ourselves, then deploy it into engagements where it fits.

10 systems3 field-ready or in pilotDeployed through a scoped build

Directory

Pick an entry point

Every brief covers the constraint it solves, the layers it adds to your stack, and the signals that tell us it belongs.

01 · Owner cockpitPilot

TRYNO®

Operator interface · growth analytics

TRYNO turns scattered revenue signals into one operating interface: campaigns, funnel movement, owner priorities, and the next decision that actually matters.

Open the brief
02 · Offer systemsIn development

LAVRO®

Offer architecture engine

LAVRO maps the promise, proof, pricing, qualification, and conversion path behind a paid offer so demand generation has something real to amplify.

Open the brief
03 · Creative operationsBlueprint

GRAVAH®

Direct-response creative ops

GRAVAH turns ad creative into an operating system: angles, hooks, evidence, formats, review loops, and the archive that stops teams from relearning the same lesson.

Open the brief
04 · Internal softwareField-ready

STRKTUR®

Internal SaaS scaffolding

STRKTUR is the scaffolding layer for portals, dashboards, workflows, admin tools, and internal SaaS that needs to ship fast without becoming throwaway software.

Open the brief
05 · Founder mediaIn development

SpkrOS®

Owner intelligence layer

SpkrOS captures the founder's thinking, converts it into structured ideas, and turns those ideas into publishable assets without flattening the voice.

Open the brief
06 · AI infrastructureIn development

MAYNFRME®

AI memory + agent runtime

MAYNFRME gives companies a structured memory and agent runtime so AI work can reference decisions, projects, assets, people, and permissions instead of starting from zero.

Open the brief
07 · MeasurementBlueprint

KOVVA®

Conversion telemetry

KOVVA instruments funnels around the decisive moments: source, page behavior, form friction, payment intent, sales handoff, and follow-up.

Open the brief
08 · Inbound systemsIn development

CONTATU®

Inbound intelligence

CONTATU classifies inbound messages, captures buyer context, routes qualified opportunities, and keeps follow-up from disappearing between inboxes.

Open the brief
09 · Market expansionBlueprint

GRINGOO®

Cross-border growth

GRINGOO helps operators localize offers, pages, funnels, and sales motion for new markets without pretending translation is strategy.

Open the brief
10 · Executive dashboardsField-ready

MDC®

Owner dashboards

MDC is the owner dashboard layer for decision cadence: revenue, pipeline, delivery capacity, cash signals, operating risks, and the handful of metrics worth reviewing.

Open the brief

How it reaches you

Products ship inside an engagement, not as a login

We don't sell seats. A product is deployed when the diagnosis says it's the right layer, then adapted to how you work.

01

Diagnose the constraint

The diagnostic or a Blueprint Sprint shows where money and time leak, before any product enters the picture.

02

Pick the layer that fits

If one of these systems already solves it, we deploy it. If not, we build the missing piece on APX Core.

03

Adapt it to your process

Your fields, your pipeline stages, your numbers. The system bends to the operation, not the other way round.

04

Own it

Your code, your data, your domain. No per-seat rent, no lock-in to our roadmap.

Ways in

Start with a diagnosis

Buy the diagnostic for a fast written read, or apply for a Blueprint Sprint to see your own system working on day 10.

Fastest way in

The Diagnostic

$997one-time

  • Written growth brief on your offer, funnel and stack
  • Recorded walkthrough of what to fix first
  • Delivered in 48 hours, scoped in writing before you pay
  • Full refund within 7 days if no work has started
Get the diagnostic
Start here

For businesses at $1M+ a year

Blueprint Sprint

$3,500one-time

  • On-site or remote process mapping
  • Unit economics: LTV, AOV, CAC payback
  • Clickable prototype of your OS on day 10
  • Fixed-price build plan, 100% credited within 60 days
Apply for a sprint

Next step

Show us how your business runs. We'll show you the system.

We take two Blueprint Sprints a month. Rodrigo reads every application and replies within two business days.