Executive dashboards · Field-ready
MDC®
Dashboards built for the owner, not the analyst.MDC is the owner dashboard layer for decision cadence: revenue, pipeline, delivery capacity, cash signals, operating risks, and the handful of metrics worth reviewing.
- Focus
- Owner dashboards
- Stage
- Field-ready
- Category
- Executive dashboards
- Access
- Diagnostic, then a scoped build
The brief
Why MDC exists
The problem
Dashboards often become metric museums. Owners need a tight operating view that explains what changed, why it matters, and what decision is due.
Our thesis
The best dashboard is not the one with the most charts. It is the one that makes the weekly decision obvious and exposes the risk early.
What it does
MDC consolidates business-critical metrics into a concise executive operating dashboard with narrative context and action thresholds.
System layers
What it adds to your stack
Best for owner-led companies where the founder still manually assembles the weekly truth from too many places.
Metric spine
revenue, pipeline, cash, fulfillment, capacity, and leading indicators.
Data joins
CRM, payments, forms, spreadsheets, warehouse tables, and manual overrides.
Review cadence
weekly, monthly, and quarterly views with thresholds and notes.
Decision layer
risks, deltas, owners, and next actions attached to the numbers.
Fit
Signals it belongs in your business
Diagnostic signals
- 01The owner asks for the same numbers every week.
- 02Metric review happens in too many tools and ends with unclear action.
- 03The business has data, but not an operating dashboard.
Use cases
- Owner scorecards
- Weekly business reviews
- Revenue and delivery dashboards
- Investor or partner reporting
What changes
- A calmer operating cadence
- Earlier visibility into risk
- Metrics tied to decisions, owners, and next actions
Next step
See whether MDC belongs in your operating system
The diagnosis comes first. It tells us whether this product, a custom build, or a change in rhythm is the right fix.
Fastest way in
The Diagnostic
$997one-time
- Written growth brief on your offer, funnel and stack
- Recorded walkthrough of what to fix first
- Delivered in 48 hours, scoped in writing before you pay
- Full refund within 7 days if no work has started
For businesses at $1M+ a year
Blueprint Sprint
$3,500one-time
- On-site or remote process mapping
- Unit economics: LTV, AOV, CAC payback
- Clickable prototype of your OS on day 10
- Fixed-price build plan, 100% credited within 60 days
Next step
Show us how your business runs. We'll show you the system.
We take two Blueprint Sprints a month. Rodrigo reads every application and replies within two business days.